Motability Operations pilots first ever national awareness campaign for the Motability Scheme
People with disabilities and their families across the UK will be able to watch the first ever television advert for the Motability Scheme as national awareness campaign ‘Everyday Freedom’ pilots this spring. Alongside a print, digital and PR campaign, the national television advert aims to boost awareness and understanding of the Scheme amongst those who are eligible to join and their families.
Currently only one-third of eligible disabled people are enjoying the benefits of a worry-free lease package through the Motability Scheme, while 1.2 million people are estimated to not be making the most of the everyday freedom it can offer. Providing affordable, reliable cars to those with disabilities, the Motability Scheme has spent over 40 years supporting people to maintain their independence.
After a successful regional pilot, this national pilot will see the television advert run across ITV, Channel 4 and selected Sky channels for around three months. This will be supported by a radio, digital and national newspaper campaign, and a range of content on social channels. The campaign will go live this month.