New design transforms Motability Scheme’s website, creating easier access to worry-free motoring
The new design of the Motability.co.uk website has made it more accessible and simpler to navigate than ever before. The site now hosts a range of new features, such as the updated ‘Find a vehicle’ tool, enabling customers to navigate a questionnaire to find the right product for them. As well as an enriched electric car hub, to support customers who are considering the move to electric.
Motability Operations partnered with integrated marketing communications agency Wunderman Thompson, to design and implement the new website. The designs are brought to life, with a range of illustrations from creative Jess Oddi, who has personal experience of living with a disability. The website also features a new warmer colour palette, and the design has gone through extensive testing following best practice around accessibility ensuring it is as practical and useful to as many people as possible.
Lisa Thomas, CMO at Motability Operations, said:
“Finding the right information online is an important step in the journey towards becoming a Motability Scheme customer, and for existing customers to stay up to date with the support on offer. Our new website is designed to help discover the comprehensive package that is available through the Motability Scheme, and what the options are, in a way that is easy to understand and access. The website’s new designs and tools make it simple to find what you are looking for, all presented in a refreshing, clear manner. We are proud that the Scheme website is now better equipped to deliver worry-free mobility.”
Conrad Rasmussen, head of experience at Wunderman Thompson, said:
“Motability Operations’ customers describe the organisation as ‘superheroes’ – that’s the kind of impact they can have. The website’s new design brings this to life and offers a flexible, intelligent and connected platform that empowers people through the right journey, with the right support, at the right time.”