How we create value


Our objectives bring our proposition into action and help our people and partners meet the needs of all customers, today and tomorrow.

Our objectives

For customers

  • We aim to deliver value and an excellent service for customers by providing affordable, consistent, worry-free leasing which is available across the UK.
  • Our proposition is delivered in a sustainable way so we can meet the needs of customers, now and in the future.

Through our people

  • The way we work is central to delivering and meeting the needs of our customers.
  • Our employees believe passionately in what we do, inspired by a strong and supportive culture.
  • We aim to recruit and retain the talent needed to maintain our strong performance, over the long term.

With our partners

  • Working with key partners we provide worry-free mobility, offering servicing, breakdown assistance, insurance, tyre and windscreen replacement.
  • We have developed strategic relationships with major car manufacturers and support specialist training across the UK dealership network.